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Roadmap Advisors

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Middle-Market Strategic M&A Advisory Firm

  • Capabilities

    • Mergers & Acquisitions
      • Sell Side
      • Buy Side
    • Consulting & Advisory
      • Business Exit Strategy
      • Interim CFO
      • Valuation Advisory
      • Value Creation

    Featured insights

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  • Sector Expertise

    • Facilities Services
      • Landscaping
      • Paving
      • Roofing
      • Access Control
    • Professional Services
      • IT & MSP
      • Marketing Services
    • Industrial Services
      • Maintenance & Repair
      • Infrastructure Services
    • Consumer
      • Food & Beverage
      • Consumer Packaging

    Featured insights

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    • Exit Readiness
    • Sell-Side Diligence
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    • Valuation
    • Market Testing
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    • Culture
    • Team
      • Cathy Martinez
      • Chris Novak
      • Jack Burch
      • Jeremy Smith
      • Max Prilutsky
      • Mike Alpert
      • Shonak Bhattacharya
      • Tim Lee
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Business Valuation

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When thinking about the value of their business, most business owners have a number in mind. That number usually comes from intuition, optimism, and rumors about similar companies in their industry. It rarely reflects how buyers are actually pricing businesses in today’s market.

A valuation engagement provides an unbiased third-party view of what your business could be worth in today’s market. We show owners the underlying factors that drive the valuation multiple, what’s holding it back, and how different scenarios affect the range of outcomes. The result is a practical, market-grounded view of value that gives owners the clarity they need before making any major decision.

Owners come to this service at a range of inflection points. Some are preparing for a potential sale. Others are responding to unsolicited buyer interest and need to understand whether the offer on the table reflects what the market would actually pay. Many are evaluating timing, weighing partial liquidity or recapitalization options, or working through estate planning and shareholder transitions.

Business People Reviewing Documents for Valuation
Business Team Calculating a Valuation in Office

Know Your Number. Understand What Drives It

An independent, market-informed valuation grounded in transaction data gives owners something most have never had before: a clear, defensible picture of what their business is worth and why.

The analysis goes beyond a single number. Owners receive a detailed breakdown of the factors driving value, including revenue quality, growth profile, margins, customer concentration, management depth, and operational maturity. Each of these affects how buyers assess risk and what multiples they’re willing to pay, and the valuation explains how they apply to your specific business.

Scenario modeling adds another layer. Rather than delivering a single point estimate, we show owners what the business is worth today, what it could be worth after targeted improvements, and how timing and deal structure affect the range.

Owners walk into buyer negotiations with confidence, market-based expectations, and a clear roadmap for increasing value before going to market.

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The Roadmap Advisors Approach to Business Valuation

Our approach combines active transaction experience with structured analysis, giving owners a practical view of how the market is likely to value their business.

Empathetic Guidance

A valuation can feel vulnerable, especially if the number comes back lower than expected. We approach every engagement with candor and context, helping owners understand not just what the number is, but what it means and what they can do about it. A valuation should be a starting point for action, not a final verdict.

Expert Valuation Analysis

We apply transaction-informed methodologies grounded in deal experience. The analysis reflects how buyers in your specific market actually price businesses like yours, because we've been on both sides of those conversations.

Custom Scenario Modeling

Every valuation includes scenario-based analysis showing how value may shift based on operational improvements, timing decisions, and different transaction structures. Owners see the range of outcomes and the levers that influence where they land within it.

Valuations Founded in Deep Sector Experience

Valuation is industry-specific, and our work is shaped by real transaction data and active buyer behavior across the sectors we serve, so every valuation reflects the owner’s actual market, not a generic benchmark.

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Facilities Services

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Professional Services

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Industrial Services

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Consumer

Our Valuation Process

Business Owners Discussing Valuation Strategy with a Consultant
Step 1: Scope and Purpose Alignment

We clarify the purpose of the valuation, whether for sale preparation, estate planning, shareholder transition, or dispute resolution, to make sure the right methodology is applied from the start.

Step 2: Financial and Operational Data Gathering

We collect and review financial statements, EBITDA adjustments, addbacks, and operational context to build an accurate and complete earnings picture.

Step 3: Market and Industry Research

We benchmark the business against comparable transactions and current buyer appetite in the owner’s specific sector.

Step 4: Valuation Modeling and Scenario Analysis

We apply appropriate methodologies and build scenario models showing current value, post-improvement value, and sensitivity to the assumptions that matter most.

Step 5: Findings Debrief and Roadmap

We walk through the valuation in plain language and connect the findings directly to next steps, whether that’s a value creation plan, market testing, or going to market now.

What Sets Roadmap Advisors Apart

The difference between a generic business appraisal and a transaction-informed valuation is the difference between a theoretical number and one you can actually use in a negotiation. Generic appraisals apply standard formulas and produce a report. Our valuations reflect how real buyers in your market think about value, risk, and return, because that’s the work we do every day.

  • Extensive Transaction Experience
  • Culture of Integrity and Empathy
  • Demonstrated Track Record
  • Technology-Enhanced Custom Strategies
  • Flexible and Transparent Pricing

Extensive Transaction Experience

Buy-Side M&A Advisors Discussing Acquisition Strategy

Our valuations are grounded in real deal experience. We apply the same lens buyers use when evaluating a business, because we’ve sat across the table from them and know how they build their models, where they push back, and what gives them confidence to pay more.

Culture of Integrity and Empathy

Team Meeting At Roadmap Advisors

We tell owners what the market will say, not what they want to hear. That honesty is what makes our valuations genuinely useful for decision-making. When expectations and market realities don’t align, we explain why and help owners close the gap.

Demonstrated Track Record

M&A Buy & Sell-Side Advisors Sharing Their Industry Experiences

Our valuation work has informed successful exits, shareholder transitions, estate planning decisions, and dispute resolutions across a wide range of industries and deal sizes.

Technology-Enhanced Custom Strategies

Coffee Mugs Labelled with Roadmap Advisors

We use advanced financial modeling, real-time market data, and dynamic scenario planning to produce valuations that are precise, defensible, and built to hold up in a live transaction. The analysis adapts to each owner’s industry, deal context, and timeline.

Flexible and Transparent Pricing

M&A Advisor From Roadmap Advisors Reading Up On Latest Strategies

Valuation engagements can be scoped as standalone projects, hourly consultations, or integrated into a broader exit planning or transaction engagement. Scope and pricing are addressed directly from the start so expectations are aligned before work begins.

Start with the Number

Every major ownership decision starts with the same question: what is the business actually worth today? Whether you’re weighing a sale, responding to buyer interest, planning a transition, or simply want to understand where you stand, a market-grounded valuation is what informs everything that comes next.

Schedule a Valuation Conversation
M & A Advisor Showing Business Valuation Plan to Owner

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8065 Leesburg Pike, Suite 507
Tysons, VA 22182

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Max Prilutsky, Jeremy Smith and Jack Burch are Registered Representatives of the broker dealer StillPoint Capital, LLC. Securities products & transactions and investment banking services are offered and conducted through StillPoint Capital, Member FINRA / SIPC. Roadmap Advisors LLC and StillPoint Capital are separate, unaffiliated entities. For more information on Registered Representatives or Broker Dealers please visit BrokerCheck.

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  • Company

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    • Careers
    • Culture
    • Insights
    • Team
  • Capabilities

    • Sell Side M&A
    • Buy Side M&A
    • Business Exit Strategy
    • Interim CFO
    • Valuation Advisory
    • Value Creation
  • Sector Expertise

    • Consumer
    • Facilities Services
    • Industrial Services
    • Professional Services

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