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felipe.revuelta

August 24, 2026 by felipe.revuelta

Debt, Fees, Expenses, and Other Deductions from the Purchase Price

By this point, Lionel knows the headline price, the form of consideration, and the net working capital target. The buyer has offered $20 million of enterprise value, and the working capital analysis suggests the company should be delivered close to the agreed target. Lionel expects the rest of the calculation to be easy.

What You’ll Learn

  • Which balances a buyer will require to be repaid at closing, and which obligations get argued over as debt-like
  • How the same liability can be deducted twice when working capital and debt-like items are not defined against each other
  • Why cash-free does not mean every dollar in the account is available on the morning of closing
  • How advisory fee structures apply to earnouts, seller notes, and rollover equity, and why the engagement letter should settle that early
  • What a $500,000 transaction bonus pool actually costs once employer payroll taxes are included

The Funds Flow Arrives

executive meeting with their team to go over expenses

Then his lawyer circulates a draft funds flow showing that the amount payable to the shareholders at closing is several million dollars below the stated purchase price.

Nothing has necessarily gone wrong. The document is showing where the money goes before it reaches Lionel.

What the $20 Million Actually Covers

When a buyer puts $20 million on Lionel’s company, it is pricing the operating business, meaning the manufacturing lines, the customer relationships, and the earnings they produce. That figure is the enterprise value. It is not a promise to send Lionel $20 million.

Several parties hold a claim against that number before Lionel does. Repay the lenders, settle the cash and working capital positions, resolve the negotiated adjustments, and what remains is equity value, the portion that belongs to the owners. Lionel’s share then shrinks again as the advisors invoice, the management team collects its transaction bonuses, the escrow agent takes its holdback, and the taxing authorities take theirs.

The confusion usually starts in the first conversation. A buyer describes the offer as $20 million for the company. Lionel hears $20 million for his shares. Both believe they are discussing the same figure, and neither notices the gap until the funds flow arrives.

For Lionel, the first claim in line is funded debt.

Funded Debt

Lionel’s company has a $1 million term loan used to purchase automated cutting equipment. It also has $500,000 outstanding on a revolving line of credit used to finance seasonal inventory. Both balances must be repaid at closing.

Funded DebtAmount
Equipment term loan$1.0M
Revolving line of credit$0.5M
Total funded debt$1.5M

The buyer may wire the payoff directly to the lenders. Lionel may never see those funds pass through the company’s account. Economically, however, they come out of the enterprise value before the equity holders are paid.

Equipment loans, vehicle loans, capital leases, shareholder loans, prior acquisition notes, and other financing obligations may receive similar treatment. The parties need to identify each balance, obtain payoff letters, account for accrued interest, and determine whether any prepayment penalties apply.

Debt is usually the most obvious deduction. Debt-like items create more negotiation.

Debt-Like Items

Debt-like is not a standard balance-sheet category. It is a transaction concept used to capture obligations that a buyer believes relate to the period before closing or should be borne by the seller rather than funded through normal working capital.

For Lionel’s company, the buyer identifies several potential items:

  • Accrued annual bonuses earned before closing
  • Past-due payroll taxes
  • Unpaid capital expenditures for equipment already delivered
  • Customer rebate obligations
  • Deferred rent from a prior lease amendment
  • Change-of-control payments owed to management
  • The company’s unpaid legal, accounting, and investment banking fees

Some of these items may be appropriately treated as debt-like. Others may belong in working capital, remain with the buyer, or require a separate adjustment. The same obligation should not be deducted twice.

That last point matters. A buyer might include accrued payroll in the working capital calculation and also identify a portion of payroll as debt-like. If the categories are not defined carefully, Lionel could be charged twice for the same liability. In our experience, this is among the most common places where a seller loses money quietly, because each deduction looks reasonable on its own schedule.

The question is not whether an item has the word debt in its name. The question is who should bear the economic cost and where that cost is already reflected in the purchase price calculation.

Cash and Excess Cash

executive reviewing cash for with their team

A cash-free, debt-free transaction generally allows Lionel to retain the company’s cash, while requiring him to repay the company’s debt.

That does not mean every dollar in the bank is available for distribution on the morning of closing.

The business still needs enough liquidity to operate through closing, fund payroll, clear outstanding checks, and avoid overdrawing accounts. Some cash may be restricted or tied to letters of credit. Customer funds may be held for a specific purpose. Foreign cash may create tax or transfer issues. The purchase agreement may also require the company to remain solvent and pay obligations in the ordinary course.

Lionel and his advisors should establish a cash plan before closing. The objective is to retain legitimate excess cash without starving the business or creating a working capital shortfall.

Transaction Expenses

Selling a company requires a team. The team sends invoices.

Lionel’s transaction expenses may include:

  • Investment banking or M&A advisory fees
  • Legal fees
  • Tax and accounting fees
  • A sell-side quality of earnings report
  • Environmental, insurance, benefits, or regulatory specialists
  • Data room and administrative expenses
  • Wealth and estate planning work

These costs do not all arise at the same time or receive the same treatment.

Some are paid before closing. Some remain unpaid and are deducted through the funds flow. Some are company expenses. Others belong directly to Lionel or another shareholder. Certain costs may be deductible for tax purposes, while others may need to be capitalized or treated differently. The tax treatment should be reviewed rather than assumed.

The advisory fee is often tied to the transaction value, which creates another reason to define the fee base carefully. Does the fee apply to cash at closing only, or also to earnouts, seller notes, rollover equity, retained assets, and assumed liabilities? When is the fee on contingent consideration paid? The engagement letter should answer those questions before a deal is signed.

Employee Transaction Payments

Lionel wants to reward the management team that helped build the company. He has promised transaction bonuses to the controller, head of operations, and sales director. The company also has a management incentive plan that pays several employees when a sale closes.

Those payments may reduce seller proceeds. The associated employer payroll taxes may also be charged to the seller side of the transaction.

A $500,000 bonus pool can cost more than $500,000 once payroll taxes and other obligations are included. If the payments are made through payroll after closing but relate to the transaction, the buyer may require reimbursement or deduct the amount at closing.

The parties should also separate sale bonuses earned because the transaction closes from retention payments for employees who remain after closing, ordinary annual bonuses accrued in the normal course, and new compensation arrangements established by the buyer. The economic responsibility may differ for each category.

Escrows, Holdbacks, and Reserves

Even after the equity value and expenses are calculated, Lionel may not receive the full balance at closing.

The purchase agreement may require:

  • An indemnification escrow
  • A working capital adjustment escrow
  • A special escrow for a known tax or legal issue
  • A reserve for transaction expenses that have not been invoiced
  • A holdback until a required consent or permit is obtained

Representation and warranty insurance may reduce the general indemnification escrow, but it does not necessarily eliminate all seller exposure. The policy may include a retention, exclusions, and areas the insurer will not cover. Buyers may still seek special escrows for known matters.

Lionel should separate money that is permanently deducted from money that is temporarily withheld. Both reduce cash available at closing, but only one is expected to come back.

Purchase Price Adjustments After Closing

ceo reviewing price adjustment options

Many transactions close before the final balance sheet can be completed.

The buyer prepares an estimated closing statement, and the parties use it to calculate the initial payment. After closing, the buyer prepares a final statement showing cash, debt, net working capital, and other agreed items as of the closing time.

If the estimate was wrong, the purchase price is adjusted. This process can create a second payment to Lionel or require Lionel to return money. The purchase agreement should define the timeline, supporting information, objection procedure, and neutral accountant process.

A reserve may be held back until the adjustment is resolved. If there are multiple shareholders, the seller representative may also retain a separate expense fund to pay post-closing professional fees and administer claims.

Lionel’s Updated Gross-to-Net Bridge

After reviewing the liabilities and costs, Lionel’s preliminary calculation looks like this:

ItemIllustrative Amount
Enterprise value$20.0M
Less: funded debt($1.5M)
Less: debt-like items($0.5M)
Plus: excess cash$0.5M
Less: working capital shortfall($0.3M)
Estimated equity value$18.2M
Less: advisory, legal, accounting, and other transaction expenses($0.9M)
Less: employee transaction costs($0.3M)
Estimated pre-tax proceeds$17.0M

The buyer is still paying $20 million of enterprise value. Approximately $3 million is going somewhere other than Lionel’s personal account: lenders, employees, advisors, and other parties with claims tied to the company or the transaction.

The next step is to determine how much of the remaining $17 million will be paid at closing, how much will be held back or deferred, and what taxes will be owed.

Identify the Deductions Before the Buyer Does

Most deductions in the gross-to-net bridge can be estimated before the sale process begins.

Lionel’s team can prepare a debt schedule, review leases and compensation plans, identify change-of-control obligations, estimate professional fees, analyze unpaid capital expenditures, and determine whether related-party balances will be repaid or contributed. They can also decide how management bonuses will be funded and document which party is responsible for each cost.

Early analysis will not eliminate the expenses. It prevents a surprise when the funds flow arrives two days before closing.

Owners often spend most of the sale process negotiating the valuation multiple. That negotiation matters. But a dollar protected in the equity bridge has the same value as a dollar added to the headline price.

For Lionel, the gross-to-net model turns a scattered list of loans, accruals, fees, and holdbacks into one answer: the amount expected to reach the sellers before taxes.

Early analysis will not eliminate the expenses. It prevents a surprise when the funds flow arrives two days before closing.

Owners often spend most of the sale process negotiating the valuation multiple. That negotiation matters. But a dollar protected in the equity bridge has the same value as a dollar added to the headline price.

For Lionel, the gross-to-net model turns a scattered list of loans, accruals, fees, and holdbacks into one figure, which is the amount expected to reach the sellers before taxes.

If you want your debt, accrual, and change-of-control obligations mapped before a buyer builds the schedule, we welcome the opportunity to discuss it. Contact the team at Roadmap Advisors to start that conversation.

Editorial note: the examples and figures in this article are hypothetical and simplified for educational purposes. Transaction terms and tax consequences vary based on the facts. Business owners should consult qualified M&A, legal, accounting, tax, and wealth-planning advisors regarding their specific circumstances.

Filed Under: Mergers & Acquisitions

August 17, 2026 by felipe.revuelta

Common Misconceptions About Net Working Capital in an M&A Transaction

Lionel selects a buyer and signs a letter of intent to sell his soccer goal net company for $20 million on a cash-free, debt-free basis. A few days later, the buyer’s financial team asks for several years of monthly balance sheets. They explain that the transaction will include a normalized net working capital target of approximately $3 million.

What You’ll Learn

  • What net working capital includes for a manufacturer, and why cash and funded debt sit outside the calculation
  • How a $3 million working capital target functions as a comparison point rather than a $3 million deduction from the price
  • Why accelerating collections or stretching vendors before closing usually moves money from one pocket to another
  • How seasonality and revenue growth can make a trailing 12-month average the wrong target
  • Which definitions belong in the purchase agreement so that the target and the closing calculation use the same rules

The Misunderstanding That Starts Almost Every Deal

executives discussing leaving cash in their business

Lionel is confused.

“You told me this was a cash-free deal,” he says to his investment banker. “Now they want me to leave $3 million of cash in the business?”

They do not.

This is one of the most common misunderstandings in a business sale. Net working capital is not the same thing as cash, and a $3 million working capital target usually does not mean the seller must leave $3 million in the company’s bank account. It means the buyer expects to receive a functioning business with a normal level of short-term operating assets and liabilities.

What Net Working Capital Means

A simplified net working capital calculation subtracts operating current liabilities from operating current assets.

For Lionel’s company, the operating current assets may include:

  • Accounts receivable from distributors, schools, and stadium customers
  • Nylon, polyethylene, and other raw materials
  • Work-in-process inventory
  • Completed soccer goal nets ready to ship
  • Packaging materials
  • Certain prepaid operating expenses

Operating current liabilities may include:

  • Accounts payable to material and freight vendors
  • Accrued payroll
  • Accrued operating expenses
  • Customer credits and rebates
  • Other short-term obligations arising in the ordinary course of business

Cash and funded debt are commonly excluded because they are addressed elsewhere in the purchase price calculation. Income taxes, transaction expenses, and other debt-like items may also be excluded and handled separately.

There is no universal definition. The purchase agreement should specify which accounts are included, which are excluded, and how each account will be calculated.

Why the Buyer Expects Working Capital

The buyer is paying for an operating company, not an empty building with machinery inside.

Lionel’s business needs raw materials to manufacture nets. It must carry finished goods so it can fill customer orders. It gives some customers 30 or 60 days to pay. At the same time, vendors extend credit to the company, employees earn wages between payroll dates, and certain expenses accrue before payment.

Those operating assets and liabilities support the earnings on which the buyer based its valuation.

Suppose Lionel stopped buying materials a month before closing, sold down the finished-goods inventory, called every customer to accelerate collection, and delayed paying suppliers. The company’s bank balance might rise. But the buyer would take over a business that immediately needs cash to replenish inventory, restore vendor relationships, and fund ordinary operations.

The working capital mechanism is intended to prevent that result.

The Target, or Peg

The parties agree on a normalized amount of net working capital, often called the target or peg. The target represents the level of working capital the business is expected to deliver at closing.

The target is usually based on historical monthly balances, but the analysis may also consider seasonality, recent growth, changes in payment terms, unusual periods, acquisitions, discontinued operations, or other facts that make a simple average misleading.

Assume Lionel and the buyer agree to a $3 million target. If the company delivers $2.7 million of net working capital at closing, the purchase price is reduced by $300,000. If it delivers $3.3 million, the purchase price may be increased by $300,000.

Working Capital CalculationAmount
Agreed NWC target$3.0M
Actual NWC delivered$2.7M
Downward purchase price adjustment($0.3M)

Lionel is not writing the buyer a $3 million check. He is delivering the receivables, inventory, payables, and other operating balances already inside the company. The adjustment applies to the difference between the agreed target and the amount delivered.

Misconception 1: “Net Working Capital Means Cash”

It does not.

business owner discussing net working capital with their team

Cash is usually excluded from the working capital calculation in a cash-free, debt-free transaction. Subject to the company’s operating needs and the transaction documents, Lionel may be able to distribute excess cash before closing or receive credit for it in the purchase price calculation.

Accounts receivable and inventory are different. They are operating assets used to produce the revenue and EBITDA the buyer is purchasing.

The word “capital” causes some of the confusion. In this context, net working capital is an accounting measure of short-term operating assets and liabilities, not a requirement to fund a separate cash account for the buyer.

Misconception 2: “The Buyer Is Deducting the Entire Target From My Price”

The target itself is generally an assumption underlying the enterprise value.

If the buyer offers $20 million for a business that historically requires $3 million of net working capital to operate, the offer usually assumes the company will be delivered with approximately that amount. The buyer does not typically subtract the full $3 million at closing. It adjusts for any shortfall or excess relative to the target.

This distinction matters. Sellers sometimes look at a $3 million target and assume they have discovered a new $3 million deduction. In most deals, the relevant economic issue is the difference between the target and the actual closing balance.

Misconception 3: “Cash-Free, Debt-Free Means I Can Remove All Current Assets”

Cash-free does not mean asset-free.

Lionel may retain the company’s cash, but he cannot generally collect all receivables and sell all inventory without affecting the business delivered to the buyer. The buyer priced a company capable of continuing operations after closing.

A seller that removes operating assets before closing has not found a way around the working capital adjustment. The lower receivables and inventory will usually reduce closing net working capital and, in turn, reduce the purchase price.

Misconception 4: “I Should Collect Every Receivable Before Closing”

Accelerating collections can increase cash, and cash may ultimately go to Lionel. But every dollar collected also reduces accounts receivable.

If the collection reduces closing net working capital below the target, the purchase price may fall by the same amount. Lionel may move a dollar from one pocket to another without improving his overall proceeds.

This does not mean the company should stop collecting receivables. It should continue operating in the ordinary course. The point is that an artificial collection push immediately before closing may not create the benefit Lionel expects.

The same logic applies to customer deposits. Collecting money before the related work is performed may increase cash while also creating a current liability that reduces net working capital.

Misconception 5: “I Should Delay Paying Vendors”

Delaying payments preserves cash temporarily. It also increases accounts payable, which reduces net working capital.

If Lionel stretches vendors by $500,000 before closing, he may retain $500,000 more cash. But if the higher payable balance creates a $500,000 working capital shortfall, the purchase price falls by the same amount.

There may also be a commercial cost. Vendors notice when payment patterns change, and the buyer may question whether the company is being operated normally before closing.

Misconception 6: “More Inventory Always Means a Higher Price”

Inventory counts only to the extent it qualifies under the agreed accounting principles.

Lionel may have finished nets built for an old customer specification, raw material that has degraded, excess packaging carrying a discontinued brand, or private-label inventory that cannot be sold to anyone else. The buyer may require reserves or exclude those amounts entirely.

The same issue applies to accounts receivable. An invoice outstanding for 180 days, subject to a customer dispute, or unlikely to be collected may not count at face value.

A higher balance sheet number does not necessarily produce higher qualifying working capital. The quality of the balance matters.

Misconception 7: “The Target Is Just a Historical Average”

executives discussing earning averages

A historical average is often the starting point. It is not always the right answer.

Lionel’s working capital moves through the year. The company builds inventory before school purchasing cycles and fall youth soccer seasons. Large stadium projects can require material purchases months before installation. Distributor orders may create temporary spikes in receivables.

If the transaction closes during a seasonal peak, a trailing 12-month average may understate the capital normally required at that point in the year. If it closes during a seasonal low, the same average may overstate it.

Growth matters too. A company that has increased revenue substantially may need more receivables and inventory than it did two years ago. A target based on older periods can fail to reflect the business the buyer is acquiring.

The parties should examine monthly balances, understand seasonality, and identify periods that do not represent normal operations.

Misconception 8: “The Accounting Will Take Care of Itself”

The target and the closing calculation must use consistent rules.

If the target is calculated using one inventory reserve and the closing balance uses another, the comparison is not meaningful. The same problem arises if the buyer changes the treatment of customer rebates, freight accruals, bad-debt reserves, prepaid expenses, or cutoff procedures after the target is set.

The purchase agreement should establish:

  • The included and excluded accounts
  • The accounting principles and historical practices to be applied
  • The hierarchy for resolving conflicts between GAAP and past practice
  • Specific reserves and methodologies
  • The closing statement process
  • The seller’s review and objection rights
  • The neutral accountant process for disputes

Small definitional differences can move the result by hundreds of thousands of dollars. This is one reason working capital should not be left to a short sentence stating that it will be “customary” or “mutually agreed” later.

Misconception 9: “We Can Deal With the Target After the LOI”

Waiting gives the buyer leverage.

Before exclusivity, Lionel may have several buyers competing for the deal. After he signs an LOI, he generally has one. If the working capital target is left open and the buyer later proposes a number substantially above Lionel’s expectations, his alternatives are limited: accept it, renegotiate while the process is underway, or walk away after spending time and money on diligence.

The exact target may not be available at the IOI stage. The seller can still model a likely range, identify major accounting issues, and negotiate the methodology before signing the LOI.

At a minimum, Lionel should know whether the buyer’s valuation assumes a normal level of working capital and how the target will be established.

Preparing Before the Buyer Calculates It

Lionel’s team prepares a monthly working capital analysis covering several years. They review receivable aging, inventory reserves, customer deposits, rebates, accrued expenses, and vendor payment patterns. They identify obsolete inventory before the buyer does and explain the seasonal build tied to the company’s largest customers.

That work does not eliminate the adjustment. It makes the adjustment more predictable.

The practical goal is to avoid discovering late in the process that Lionel and the buyer have been using the same phrase – net working capital – to mean two different things.

Lionel does not have to leave $3 million of cash in the company. He does have to deliver the operating assets and liabilities that keep the business running. Recognizing that distinction early keeps a normal purchase price mechanism from becoming an unexpected reduction in his proceeds.

The next article follows the money further down the page, through the debt, fees, and holdbacks that stand between enterprise value and the amount wired to a seller. If your company’s working capital swings through the year and you want that pattern documented before a buyer builds the target, we welcome the opportunity to discuss it. Contact the team at Roadmap Advisors to start that conversation.

Editorial note: the examples and figures in this article are hypothetical and simplified for educational purposes. Transaction terms and tax consequences vary based on the facts. Business owners should consult qualified M&A, legal, accounting, tax, and wealth-planning advisors regarding their specific circumstances.

Continue to read the next section here.

Filed Under: Consulting & Advisory

August 10, 2026 by felipe.revuelta

How Cash, Earnouts, Seller Notes, Escrows, and Rollover Equity Affect What a Seller Receives

After reviewing the initial bids, Lionel narrows the field to two buyers. Buyer A offers $20 million, almost all in cash. Buyer B offers $20.5 million, but $3 million of the stated value is an earnout, $1 million is a seller note, and another $1 million must be rolled into the buyer’s parent company.

What You’ll Learn

  • Which escrow terms to negotiate, including release timing, the scope of claims, and whether the buyer must pursue insurance before drawing on the funds
  • Why an earnout measured on EBITDA hands the buyer control of the expenses that determine the payout, and how revenue or gross profit targets shift that risk
  • The eight terms that determine whether a seller note gets repaid, starting with where it sits behind senior debt
  • What to establish about rollover equity before treating it as a second bite at the apple
  • Why a transition payment tied to continued employment is compensation rather than purchase price

The Higher Number Is Not Automatically the Better Deal

business owner reviewing cashflow

Lionel’s first reaction is predictable. Buyer B is offering $500,000 more.

His investment banker is less certain. The banker is not saying Buyer B’s offer is worse. The earnout may pay. The note may be repaid in full. The rollover equity may become worth several times its original value. But none of those dollars carries the same timing, certainty, or liquidity as cash delivered at closing.

To compare the offers, Lionel needs to understand what each form of consideration requires him to believe about the future.

Cash at Closing

Cash at closing is the cleanest form of purchase consideration. Once the transaction closes and the funds are released, Lionel can use them, invest them, give them away, or spend them.

Even cash consideration requires a closer look. The stated amount may still be reduced by debt repayment, transaction expenses, a working capital adjustment, or other closing deductions. A portion may be wired into escrow rather than directly to Lionel. The buyer may also require a purchase price adjustment reserve until the final closing balance sheet is agreed.

But after those items are accounted for, cash at closing has no future performance condition and no buyer credit risk. That certainty has value.

Owners sometimes treat a lower cash offer as automatically inferior to a higher offer with deferred consideration. That can be a mistake. If Lionel values liquidity, wants a clean break, or has little appetite for post-closing risk, a somewhat lower all-cash offer may fit him better than a larger number spread across several uncertain components.

Escrows and Holdbacks

Suppose Buyer A describes its offer as $20 million of cash consideration but requires $1.5 million to be placed in escrow.

The buyer still counts the escrow toward purchase price. Lionel should not count it as money available on the day of closing.

Escrows serve several purposes. One may support the seller’s indemnification obligations under the purchase agreement. Another may cover the final working capital adjustment. A special escrow may be established for a known issue, such as a tax exposure, customer dispute, or pending regulatory matter.

The terms of the escrow determine how much of it Lionel is likely to see:

  • How much is being held?
  • How long will it remain in escrow?
  • What claims can be made against it?
  • Is the buyer required to pursue insurance before using the escrow?
  • Is the amount released all at once or in stages?
  • Who earns the interest?

Lionel may receive every dollar in the escrow. He may not. At a minimum, he will wait for it. When comparing offers, the useful number is not merely cash consideration. It is cash consideration available to the seller at closing.

Earnouts

Buyer B offers Lionel an additional $3 million if the soccer net company reaches agreed performance targets during the two years after closing.

Lionel likes the idea. The company has grown steadily, and demand is expected to remain strong. He is confident the target will be met.

His confidence is not the only issue.

business owner discussing earnout with stakeholders

After closing, the buyer will control the company. It will decide whether to hire a new CFO, invest in automation, change prices, consolidate facilities, alter sales commissions, shift customers to another entity, or allocate corporate overhead to Lionel’s former business. Each decision may be commercially reasonable. Each may also affect the earnout.

That is why the earnout metric matters. An EBITDA earnout gives the buyer substantial control over the expenses that determine the result. A revenue earnout reduces that expense-allocation risk but can encourage low-margin sales and still leaves questions about revenue recognition and customer allocation. Gross profit can offer a middle ground, but only if the purchase agreement defines direct costs and accounting treatment carefully.

Lionel and his advisors also need to negotiate the mechanics:

  • Is the payout all-or-nothing, or does it scale with performance?
  • Are accounting policies fixed for the earnout period?
  • Can the buyer allocate new corporate costs to the acquired company?
  • What happens if the buyer integrates the business into another division?
  • Does Lionel receive regular financial reporting?
  • Can he challenge the buyer’s calculation?
  • What happens if the buyer sells the business before the earnout period ends?

An earnout can be a reasonable way to bridge a valuation gap. It should not be valued at face value without considering the probability of payment and the control Lionel gives up at closing.

Seller Notes

A seller note means Lionel finances part of the buyer’s purchase.

Instead of receiving the entire purchase price at closing, Lionel receives a promissory note and waits for the buyer to repay it over time. The note may carry interest and require monthly, quarterly, or annual payments. It may amortize gradually or come due in a balloon payment at maturity.

The question that matters most is not only what the note says. It is where Lionel stands if something goes wrong.

The buyer’s senior lender will often require the seller note to be subordinated. That means the bank gets paid first. Lionel may be restricted from collecting principal, accelerating the note, or enforcing remedies while the senior debt remains outstanding or is in default.

Lionel should establish:

  • The interest rate and maturity date
  • Whether payments are current-pay or deferred
  • Whether the note is secured by assets or equity
  • Whether it is guaranteed by the buyer or another entity
  • Its position relative to senior debt
  • Whether the buyer can offset indemnification claims against payments
  • What financial reporting Lionel receives
  • What remedies are available after a default

A seller note may help a buyer finance the transaction and can sometimes improve the overall offer. It also turns Lionel from an owner into a creditor of the business he just sold. That is a different risk than ownership, but it is still risk.

Rollover Equity

Buyer B also requires Lionel to reinvest $1 million into the buyer’s broader sporting-goods platform.

The buyer calls this a chance for a “second bite at the apple.” The phrase is common because the potential is real. If the platform grows and is sold at a higher valuation, Lionel’s rollover could become worth substantially more.

But the word “equity” does not tell Lionel enough.

He needs to know what he will own. Is he receiving equity in the company that bought his business, a parent holding company, or a separate management vehicle? Is his security common equity, preferred equity, or a profits interest? Does the private equity sponsor invest on the same terms? Is the value based on the same enterprise value used for the sponsor’s investment, or is Lionel entering at a different price?

He also needs to know what can happen before the next sale:

  • Can the company issue additional equity and dilute him?
  • Will future acquisitions be financed with debt or new capital?
  • Does his equity have voting rights?
  • Does he receive financial statements?
  • Can he sell or transfer the interest?
  • Can the buyer force him to sell?
  • Does he have the right to participate if the sponsor sells only part of its stake?
  • What happens to the rollover if Lionel’s employment ends?

Rollover equity is not cash set aside for later. It is a new investment, often in a company Lionel does not control and cannot readily sell. The upside can be substantial, and in our experience it is the component sellers most often accept on the strength of a verbal description rather than the documents behind it.

Employment and Consulting Payments

business owner reviewing consulting payments with their team

The offers also contemplate Lionel staying with the business for two years. Buyer A proposes a market salary and annual bonus. Buyer B includes a larger transition payment that will be paid only if Lionel remains employed through the second anniversary of closing.

Those payments may be economically important to Lionel, but they should not be treated automatically as purchase price.

If payment depends on continued service, it may be compensation. It may be forfeited if Lionel resigns or is terminated. It may be taxed differently from sale proceeds. The buyer may also use the employment agreement to impose restrictive covenants, define performance obligations, or retain leverage over Lionel after closing.

Lionel should separate payment for the business from payment for future work. Combining the two can make an offer look larger without increasing the amount he receives for his ownership.

Putting the Offers on the Same Page

Lionel’s banker reorganizes the two offers:

ConsiderationBuyer ABuyer B
Cash consideration$20.0M$16.0M
Less cash placed in escrow($1.5M)($1.0M)
Cash available before other closing deductions$18.5M$15.0M
Earnout–$3.0M
Seller note–$1.0M
Rollover equity–$1.0M
Headline value$20.0M$21.0M

Buyer B still may be the better offer. But Lionel can now see what makes it better if everything works, which is a successful earnout, full repayment of the note, and appreciation in the rollover equity.

Buyer A asks him to accept a lower maximum value in exchange for more certainty and liquidity. The choice is not $20 million against $20.5 million. It is one set of risks and outcomes against another.

Decide What You Are Trying to Accomplish

There is no rule that sellers should always choose cash. There is also no rule that sellers should reject earnouts, notes, or rollover equity. The right structure depends on what the seller needs.

Lionel may want enough cash at closing to fund his family’s long-term plans, while remaining willing to risk a smaller portion for additional upside. Another owner may want to leave the business completely and have no continuing relationship with the buyer. A younger seller may prefer rollover equity and a continued operating role. A seller who doubts the buyer’s ability to run the business may place little value on an earnout tied to post-closing performance.

The mistake is not accepting deferred or contingent consideration. The mistake is counting every form of consideration as though it were cash.

Before Lionel chooses between the offers, his banker assigns each component a separate value, timing, and risk. That analysis does not predict the future. It makes clear which future Lionel is being asked to bet on.

The next article takes up the mechanism that surprises sellers more often than any other, which is the net working capital target. If you are evaluating an offer with contingent or deferred components, we welcome the opportunity to discuss what it may be worth in practice. Contact the team at Roadmap Advisors to start that conversation.

Editorial note: the examples and figures in this article are hypothetical and simplified for educational purposes. Transaction terms and tax consequences vary based on the facts. Business owners should consult qualified M&A, legal, accounting, tax, and wealth-planning advisors regarding their specific circumstances.

Continue to read the next section here.

Filed Under: Consulting & Advisory

July 9, 2026 by felipe.revuelta

Filed Under: Landscaping Sector, Mergers & Acquisitions

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